It started with a gym that never replied after office hours.
Looking for somewhere to train one evening, I sent the same question to a handful of gyms. The replies came back the next day, during working hours — by which point I had already joined somewhere else.
The gym that answered first got a member. The others never knew they had been in a race. That is the whole problem Kai Dojo exists to fix, and it is not a small one: most enquiries arrive precisely when the people who could answer them have gone home.
A business does not lose an enquiry because its answer was wrong. It loses it because the answer arrived on Tuesday.